FOR IMMEDIATE RELEASE Contact: Justin Simon
Monday, September 10, 2007 jsimon@alwayslit.com

ALWAYSLIT LIGHTER CADDY NAMED
“TOP CHRISTMAS STOCKING STUFFER FOR SMOKERS”
BY INVENTOR’S JEWISH MOTHER

Never Search For a Lighter Again;
Protect Yourself from The Lighter Thief

LOS ANGELES – As holiday shopping season rapidly approaches, smokers everywhere are hoping their loved ones will heed the advice of a Jewish mother and purchase an alwaysLit retractable lighter caddy for their Christmas stockings.

“I really think it’s the best thing you can buy someone you really care about,” said Edie Simon, mother of the alwaysLit inventor. “I don’t want to guilt you into anything, but you know your loved ones are always losing their lighters and never have one available when they want to smoke. The alwaysLit is like a mother’s love – secure, comforting and always there when you need it.”

Launched in August 2007, the alwaysLit is available on alwaysLit.com and in select stores in Southern California, Oregon, Washington and Arizona. Buzz of the product quickly spread through Seattle after a tremendously successful smokers’ festival in mid-August and the interest in alwaysLit hasn’t waned since.

Just $5.00, the fabric and elastic alwaysLit retractable lighter caddy easily slides onto a cigarette pack, a large water pipe or small pipe and keeps your lighter attached at all times. Just slide any size disposable lighter into the lighter holder, pull, light up and release. The alwaysLit lighter caddy pays for itself in just three lost lighters.

The cigarette pack version comes with an optional belt clip so the cigarettes can be attached to a belt, car visor, inside of a purse or dozens of other places that keep your lighter safe from evildoers. The alwaysLit is adjustable and fits most pipe sizes. The small pipe version also fits single cigar holders.

The caddy, named “One of the Best Inventions of 2007” by its inventor, comes in four colors: Baby Pink, Dark Blue, Black and Cherry Red.

(more)

Overheard At alwaysLit Launch In Seattle:

"This is genius. I can't believe I've never seen anything like it before."

"'Seriously, is the guy who thought of this a genius? Is he here? I'd like to shake his hand on behalf of smokers everywhere."
"Yeah, I'm not gonna lie. I walked by here and 10 feet later I thought, 'Yeah, you need one of those.' So I turned around and came back. I'll take one in blue."

"I can't NOT buy it."
"I am the lighter thief. My friends hate me."

"I have to have one. My girlfriend is a lighter thief."
"Five bucks? Why wouldn't you buy it?"

"Yesterday you sold me. Now I'm back."
"So wait, let me get this straight. It goes around your (large water pipe), pulls out, and OH MAN I need one of these.”

alwaysLit staff member: “Ma’am, do you mind if I ask – why are you buying 12 cigarette pack alwaysLit?”
Customer: “We all smoke at my office. Every single one of them has stolen a lighter from me in the last six months. EVERY SINGLE ONE. The madness has to stop. With this, I spend 60 bucks, I prove a point and I look good because they make great gifts. In fact, give me a card for the website, I’m going to need more.”